Why We Stopped $400k /month Adspend on FB

We started Vacanthouses.org for a very important reason. If you haven’t noticed, the whole real estate industry is scrambling to THROW money at any advertising channel they can.

One of these is Facebook…

(for the record..... my real estate ad agency “Red Agency”  worked with over $400,000 in adspend per month in Facebook throughout 2017 & into the Spring of 2018 so we were a part of this channel, & know the costs first hand.)

But we watched helplessly as Facebook’s data has become severely “kinked”, and now our friends & partners are spending over 3 times what we spent 12 months ago to get a simple real estate buyer lead. (from $2-$6 up now to $9-$17)... 75% of the time for “tirekickers” with a bad attitude.

And now we’re done. Yup, we shut the doors on our traditional Facebook Ad agency.

Not because we couldn't do it well... But because we decided it was a WASTE of our clients money to put into that SATURATED ad channel.

(Don’t get me wrong, we would deliver leads with a guaranteed 40% response rate, up to 17 per day in some markets; but the Facebook DATA archives have been GUTTED since the start of 2018, and the cost is more expensive than ever.)

Now we teach how to find the MOTIVATED SELLERS; the cream of the crop.

And try scaling an ad campaign in ANY platform to find qualified, motivated sellers. It’s extremely expensive (to the tune of $75-$500 per seller lead) but it pays when you get one.

And that’s why we’re still in real estate, because our customers & clients stand to make a fortune when they buckle down and commit to a plan.

Like Ted, from New Jersey.

Ted bought a custom vacant house owner list from us & decided to start calling. Now Ted’s an investor, no real estate license.

He was looking for a property he could flip quick. In with a quick fixer, and sell near retail price. His first 2 calls were static. His third found it’s way to the son of the recently deceased owner. The son was astounded he was getting a call from a real estate pro.

Why? Because mom had been in the grave for no more than 2 weeks when Ted called about the vacant property estate she passed down to her kids.

He had no idea what to do with the house. It was a problem for this kid.

(from Ted’s testimony, it sounded like the “kid” was in his 30’s, let’s call him Jeff...)

But all the same, who do you think Jeff started asking for pricing info, and eventually an offer?

You guessed it, Ted.

And Ted secured that deal because he was a serious buyer with a clear vision and a little bit of a knack for “connecting” with people.

Now Ted was able to flip that $160k fixer into a $223k quick sale in 3 months. He walked with a cool $38k Profit after costs.

Now replace Ted with a licensed Real Estate Agent. And instead of offering to buy the property, they explain to Jeff that he has several options.

Option A, is the agent can introduce a whole “army” of buyers to his property and get him cash offers for it AS-IS, maybe even some very attractive $$ amounts.

Or Option B, the agent explains the work, time, risks, and financial strain of getting that property legally cleaned up, literally cleaned up, and ready to sell at retail price, minus his fair commission. It adds up… you know this… and that’s why vacant house owners are motivated.

Do you think that Kid will trust that Realtor? Well we hope so… but comes down to the PERSON who is doing the talking.

Guess what? IT DOESN’T MATTER if he trusts that Realtor.

What?! Yes, you heard me correctly.

Because that Realtor was able to acquire an ENTIRE LIST of “kids” & aging vacant house owners for a FRACTION of the cost of a normal marketing & ad campaign.

(These highly targeted lists range from $29 for City searches of Vacant properties to $49 for County wide searches. We even offer a custom search option for getting vacant properties at 3 cents each.)

And that Realtor (Ted too) can have 10 of these conversations in a day if they just reach out. That’s called being able to scale.

Here is the CRUX of why Vacanthouses.org exists.  

We see a massive OVER COMPLICATION in the market.

All of these marketers and fancy gurus are making you FEEL like you don’t know what to do. Then they over complicate the issue & pretend they have the SECRET SAUCE And they justify their secret sauce by comparing their financial position, and those of their students to YOU!

What a crock!

The truth is; business is simple.

Offer a service that fills a need.

Then offer that service to the people that NEED IT, at scale.

Do it enough times, and you will GET BETTER. (As Jim Rohn, famously says)

If you’re interested in having these conversations with Vacant House Owners & Absentee Owners in the next 48 hours, then order a list from our site at this link -> HERE.

If you want to learn more, feel free to send us an email at support@vacanthouses.org or read more on our BLOG or FAQ page.

Cheers To Your Massive Success!

Josh & Jay, Co-Founders of Vacanthouses.org